CHALLENGE

Create a compelling story for top accounts on an entirely new product line, while introducing an entirely new leadership team to the customers (President, CMO, and VP of Product).

Approach

Get off the grid in Southwest Utah with your own mesas, overlooking the Colorado river. Our team made subtle design modifications in the buyout of the property: branding signage that felt authentic to the property, custom trail running signs, and every customer had their own mileage marker sign (from their retail location). The program focused on getting outside together—ATV exploration, white water rafting, horseback riding, a custom canyoneering journey, and daily trail runs. The brand’s top influencer ( and chef!) oversaw the daily culinary experiences, complemented by his own amazing storytelling around the power and healing of running.

Many thanks to photographer Matt Caputo for these incredible shots from the Escape.